1. Content & Social Media

• Develop, schedule, and publish engaging content across company social media platforms (LinkedIn, Facebook, Instagram, etc.).
• Maintain and grow social media accounts through regular, well-timed postings.
• Create visuals, and marketing designs aligned with the brand identity.
• Work closely with the assigned teams to ensure content is visually cohesive and professional.
• Plan and produce short videos, infographics, and posts for campaigns, milestones, or team highlights.
• Manage the content calendar and stay alert to emerging digital trends and opportunities for engagement.

2. Marketing Operations & Campaigns

• Support the execution of digital advertising and promotional campaigns (social media, email, web).
• Generate leads from social media platforms and other relevant digital channels.
• Assist in preparing promotional presentations and marketing materials.
• Collect and analyse quantitative and qualitative data from marketing activities.
• Collaborate with the marketing team on planning, partnerships, and creative campaigns.
• Support administrative and coordination tasks to ensure smooth marketing operations.

3. Analytics & Continuous Improvement

• Track and report key performance metrics to measure campaign effectiveness.
• Analyse content engagement to identify trends and areas for improvement.
• Adopt a “test and learn”mindset—experiment with new ideas, measure outcomes, and optimise based on results.
• Be proactive in identifying gaps or new opportunities to enhance brand visibility and engagement.
• Comply with the assigned ad-hoc tasks.